Maslenitsa cards

Client: Slovianochka.

Agency: iLustra.

Art director: Katerina Duda.

Illustrations for greeting cards, which were distributed in supermarkets during Maslenitsa, as a part of communication of brand «Slavyanochka». Postcards illustrate and describe the traditions associated with a particular day of Maslenitsa. 7 days — 7 traditions — 7 cards.

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On Monday everybody finish preparations and begin to bake pancakes:

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On Tuesday boys and girls invite each other to pancakes:

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On Wednesday mother-in-law invites son-in-law for pancakes:

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On Thursday people ride on ice run, arrange farce, visit each other and eat pancakes:

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On Friday mother-in-law comes to visit son, and he treat her with pancakes:

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On Saturday, a young woman invites a husband`s sisters and treat them with pancakes:

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On Sunday, people ask each other for forgiveness before the beginning of Lent, and treat all people with pancakes.

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