Art director: Katerina Duda.
Illustrations for greeting cards, which were distributed in supermarkets during Maslenitsa, as a part of communication of brand «Slavyanochka». Postcards illustrate and describe the traditions associated with a particular day of Maslenitsa. 7 days — 7 traditions — 7 cards.
On Monday everybody finish preparations and begin to bake pancakes:
On Tuesday boys and girls invite each other to pancakes:
On Wednesday mother-in-law invites son-in-law for pancakes:
On Thursday people ride on ice run, arrange farce, visit each other and eat pancakes:
On Friday mother-in-law comes to visit son, and he treat her with pancakes:
On Saturday, a young woman invites a husband`s sisters and treat them with pancakes:
On Sunday, people ask each other for forgiveness before the beginning of Lent, and treat all people with pancakes.
© 2017 Oksana Volkovska Portfolio